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Project Brief

Less 4 Spares is one of the UK’s largest online providers of car parts and car accessories. We worked on a complete brand identity and communication project. We refined the existing logo, and subsequently developed a full stationery suite (including business cards and letterheads) and brand guidelines to ensure the integrity of the brand across all communications.

We also designed and produced the supporting collateral such as fitting manuals for the products and printed brochures to promote the business.

We developed a comprehensive, highly functional e-commerce website including Google Shopping and Amazon Store integration. Customer service is key to the business and the ‘Part Finder’ tool we developed assists in an easy customer journey.

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